“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...
The Enterprise crew did not understand Data at first—after all, his clinical demeanor and unfamiliarity with social dynamics made him largely unrelatable. However, with time the crew came to ...
"It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife,” observed Jane Austen in her book, “Pride and Prejudice.” Two centuries later, ...
In this excerpt, organizational psychologist and best-selling author Adam Grant reflects on how we interpret and communicate data, especially in moments of uncertainty, and why stories and emotions ...
Baltimore was a pioneer in implementing data-driven management in local government, but over 20 years it wasn’t always embraced. The lesson? Culture and leadership matter. The CleanStat dashboard is ...
What could be worse than a major data breach involving millions of records that occurs at a well-known global company affecting millions of personal records? Answer: a cover-up of the entire incident.
Data is key to experimentation—and experimentation is the gateway to innovation. You may not know what the next big technology or feature may be, but testing to uncover it allows brands to stay ...
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