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W this week released The Loyalty Premium 2026, a research report documenting the strategic return of loyalty as the dominant ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Rapid Garden POS reports that loyalty programs boost sales at garden centers, driving 57% of revenue in participating stores ...

Loyalty programs are often recognized as a way to retain customers and let companies showcase their brand values. Yet, in the current economic landscape, the stakes are higher than ever. Marketers and ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Starbucks made some major changes to its long-standing loyalty program last month.

There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

Building long-term relationships with customers and investing in loyalty is a cornerstone of business success. A loyal customer base is the bedrock of sustainable business growth. It needs to be ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

While few banks specifically reward you for staying with them long term, they have many strategies aimed at winning your ...