One of the interesting things in talking with many of these makers—aside from the competitive nature of the business—is that there is a good deal of sharing of ...

“There’s a fish on the red Naja!” Capt. Antonio Amaral screams from the bridge at the exact same moment a big blue marlin crashes the lure from the inside out. The attack leaves a gigantic hole in the ...

We'll travel to Jermyn, Lackawanna County, to make a custom fishing lure with John Van Nort, owner of Johnny V Custom Lures.

As a youngster, Jared DuCote spent a lot of time drawing and painting at his father’s sign shop. He eventually developed a knack for finely detailed portraits that almost look like photographs. In ...

Jan. 27—GRAND FORKS — Like so many good plans, it started with a few cold beverages and a discussion about fishing, Joel Holweger recalls. Holweger, of Grand Forks, says he and buddy Jamey Corbit were ...

I shouldn’t have been surprised. The East Tennessee region where he made his name is notoriously insular, with a history of bootlegging and moonshiners who took great pains to hide themselves from ...

From building lures in his fabrication shop to paddling the legendary waters of Guntersville Lake in Alabama, fishing keeps leading Kyle Zemke on one adventure after another. It’s a journey the Magic ...

programs Johnny V Custom Lures Product Giveaway One lucky member of the POL Outdoor Club will win a great box of fishing lures courtesy of Johnny V Custom Lures.