In the run-up to the new year, we’re resharing some of our favorite tips from 2025. Create a One-Slide Strategy That Sticks If your strategy is hard to explain, it’ll be even harder for others to ...

Much of marketing is about meeting customers where they are—figuring out where you can reach them and how. Especially for the last decade or so, that means meeting them on social media. With over 5 ...

I regret to inform you that the go-to-market playbook you've been planning around is dead. Gone are the days when SEO, app store optimization, PR and some social media ads were enough to launch your ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jiri Hradil Google ...

According to the research website Exploding Topics, 77 percent of companies have already started their digital transformation journey. The good news is that most organizations have embraced this ...

Creating a strategy is hard work. It requires reliable data, keen insights, a touch of innovation, and a lot of difficult decision-making. When executed effectively, it can create clarity and focus ...

Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and affordably ...

As a new generation of accountants enters the workforce, and firms adapt to new ways of working and providing services, a roadmap is needed. In my last article, I outlined what business model ...

A hospital’s strategic plan describes the organization’s long-term goals and how it will reach those goals. With the healthcare industry in a state of flux — the Supreme Court may strike down part or ...

There are many statistics talking about the continuing explosion of mobile as a marketing channel – and although consumer campaigns tend to get a bigger profile, B2B businesses can and should be aware ...

Business owners who generate profits due to their hard work and astute decisions often discover that running a successful enterprise can also have a downside. All things being equal, as profits ...