In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

When you see other people in the world, there are several predictions you often make about them. You often want to predict what they will do (like whether someone standing at a crosswalk is about to ...