Are you in some form of role where you're prospecting or reaching out via cold emails, calls etc? I'd love to understand the strategies and why they're deployed. I'm a CTO, which seems to result in ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Most businesses are in near-constant pursuit of more leads ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

Cold calls and emails form the quintessential first step for any outbound sales process. But thanks to the many ineptitude salespeople you may have come across in life, these methods of out-reach are ...

Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? Which types of prospecting email subject lines do B2B buyers find most compelling? To find out, ...

Sales prospecting isn’t just a step in a financial advisor’s process—it’s the lifeblood of business growth. When done right, it fills an advisor’s pipeline with qualified, eager leads, primed for ...