Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their article on the benefits of multi channel ...

The growth of the e-commerce industry has resulted in the need for ever-evolving marketing strategies. Now, without a strong channel strategy, storefronts will fall behind their competitors. For small ...

Your retailers, distributors and intermediaries provide an important sales and marketing channel for your products. They enable you to deal with customers in ...

The current pandemic is taking a toll on the way many companies go to market. For others, it has meant a push for already implemented strategies. For all, the current moment is a good one to reflect ...

Covid-19 has reframed many of the thorny issues of channel conflict. Retailers, distributors and manufacturers, who each want to own the customer, have seen the pandemic erode some longstanding ...

We asked the honorees of the Channel Chiefs 2020 list to shed a little light on the market forces that are shaping their company’s channel strategies right now. Here’s what they had to say.