The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success. Atifa Silk, Campaign Asia-Pacific brand director, introduces Diversity ...
As Publicis Groupe marks 100 years, CEO Arthur Sadoun tells Campaign why rivals cutting jobs and betting on AI ‘synthetic’ companies are getting it wrong. Publicis, he says, is investing in talent and ...
How should we think about e-commerce? What is the role of the agency in an ‘unbundled economy’ ? And where do you go to see the next big thing in tech and business? Analyst Benedict Evans divulges his ...
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