Asda announces first UK opening in new 10-store rollout across 2026

Asda has announced the first UK location for 10 new standalone George concept stores. The supermarket chain has confirmed ...
Peterborough Telegraph

Asda announces Peterborough as first location in 10-store roll-out of new George concept

Asda has announced that Peterborough will be the next location to unveil its new stand-alone George concept store, as the ...

Asda rolls out “bigger, more inspiring” store concept at Peterborough location

Supermarket chain Asda has accelerated the rollout of its 'George' concept stores, starting with Peterborough.
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Asda pilots first standalone store for George clothing brand

This initiative, if met with success, could lead to the rebranding of its Asda Living stores nationwide. The redesigned store, situated at the Asda Living location within Crown Point Retail Park near ...

Asda to open 10 new George concept stores this year

The concept, which stocks an expanded range of Asda's George clothing and home lines, launched in Leeds and Hull last year as a replacement to the Asda Living brand ...
Birmingham Mail

Asda opens 20 new stores in UK as major expansion continues

Asda is currently in the midst of opening 20 new stores as part of a major expansion plan this year. The supermarket announced plans to roll out a series of Express shops earlier this year, with the ...

Asda to pump £2.5m into in-store opticians including new leadership

The investment into physical locations, staff training and development was announced at Asda Opticians' annual conference ...