The cereal choices available to children are more nutritious than they were a few years ago. However, a Yale University study says the least nutritious cereals are the ones that run the most ...

Although SuperAwesome is no longer part of Epic Games, it’s got a game plan to expand its youth-focused ad marketplace, CEO Kate O’Loughlin told AdExchanger. After being acquired by Epic Games a ...

High sugar cereal brands target TV ads directly to kids under age 12. And this targeted advertising leads to greater household purchases of unhealthy kid cereals, a new study finds. One of the top ...

Children and animals have been in Super Bowl ads forever, but one of them saw a huge surge in popularity last year.

WASHINGTON —Quick-service chains that target children may come under unprecedented scrutiny this year by the Federal Trade Commission and Congress, which could act to regulate kids-marketing practices ...

YouTube’s Kids and Family category is a bit of an anomaly. The category boasts some of the world’s most-watched accounts, week in, week out. But it’s also perhaps the most under-monetized part of ...

Researchers have long known that junk food advertising can prompt children to eat more. But a new study, presented this week at the European Congress on Obesity in Málaga, Spain, goes further — ...

Add Yahoo as a preferred source to see more of our stories on Google. Kids and animals can't buy stuff, but they sure can sell it. - Google, Budweiser Despite the apocryphal warning of W.C. Fields, ...

One of the top sources of added sugar in children's diets is in their breakfast bowls. A new study shows that advertising aimed directly at kids is driving sales of high-sugar cereals, and it's having ...