Broadcasters have moved data from the back end of advertising campaigns to the front. The information, once used primarily to explain performance after a campaign concluded, now determines which ads ...
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How to conduct a marketing analysis
Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.
Analysis of data helps businesses identify which ads, content, or social media channels are producing very little return on investment (ROI). Competitor analysis tools show which channels competitors ...
Sacramento, California - February 23, 2026 - PRESSADVANTAGE - Silverback Digital Marketing has announced the structured ...
Ashmin Ajitav Swain, a Data Engineer at Meta Platforms, has contributed to the development of large-scale data infrastructure designed to ...
As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a “magic button” that instantly democratizes data access. It’s an appealing ...
Overview: Predictive analytics helps businesses forecast customer behavior and improve marketing decisions with data-driven ...
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