Amazon has today announced its Amazon Mobile Ads API for developers, allowing them to offer display ads inside their apps. The new program serves in the U.S. only, though, meaning that apps serving ...

Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will ...

Meta has updated its Reminder Ad offerings on Instagram via the Marketing API, giving marketers who are creating Reminder Ads in third-party apps the same functionality previously available in Meta ...

OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...

Each minute of the day, Instagram users click the Like button on 1,736,111 photos. That’s a lot of eyes, and advertisers just can’t wait to get in front of them. Fortunately, for a select group of the ...

Google will officially sunset its Ads API v18 on Aug. 20. Any applications still using this version after that date will see all API requests fail. Why we care. For developers and advertisers who rely ...

At the end of January, we told you that Twitter plans to launch its own Ads API — an "application protocol interface" that would allow advertisers to run ads on Twitter automatically, at will — ...

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This post has been updated to include early results from Twitter partner Adobe at bottom. Twitter took another big step in making its platform brand-friendly through its announcement of a new Ads API ...