"We congratulate HUMAN for receiving MRC accreditation for Viewability measurement,” said George Ivie, CEO at MRC. “ This accreditation reflects a rigorous evaluation process, demonstrating HUMAN’s ...

Ad industry wisdom says everyone listens to podcasts. But digital audio still struggles to attract investment from advertisers. That’s because audio lacks measurement tools that have been standard in ...

Google will introduce 100% viewable ads in the next few months, bringing all campaigns bought on a CPM into view across the Google Display Network (GDN). The issue of viewability has long been a topic ...

In an earlier post, the author explained how the definition of viewability, a metric in online advertising, is changing and why it matters for digital news. Here, she explains how this is changing the ...

DoubleVerify says it is the first measurement provider to earn Media Rating Council accreditation for TikTok video viewability, extending its audited measurement to one of the fastest-growing social ...

Media quality and brand safety tools from IAS and Zefr are coming to additional ad formats while DoubleVerify is now ...

Ad Age reports that a report by analytics firm Integral Ad Science found a 20.9% decrease in both overall and programmatic ad fraud last quarter compared to the fourth quarter of 2015. "That's in ...

The social networking giant said it was testing cost-per-view bidding (CPV) after recognising that advertisers value different performance metrics and methods of buying. However, in a statement, ...

Ad impression viewability has long been a subject of discussion, and a study by AdSafe Media estimates that half of ads bought directly on publisher sites and 60 per cent of ads on networks and ...

Stop paying for unseen video ads, says Videology. The video advertising technology company announced that it's now letting users of its self-service buying platform make purchases with viewable CPMs ...

DV extends and continues accreditations across key capabilities, giving advertisers greater confidence in measurement accuracy and transparency NEW YORK, April 23, 2026 (GLOBE NEWSWIRE)-- DoubleVerify ...