Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

Snap reported a wider loss and missed adjusted earnings estimates as it deal with an ad platform glitch. The operator of the Snapchat social media site said the ad problem led to some sales clearing ...

YouTube's video platform is reportedly causing issues for people with ad block, but the problems seem restricted to one browser: Opera GX. Users claim that even with ...

Before testing another bid strategy, audit your conversion architecture. A polluted primary pool is the most common cause of ...

Picture the scene: You’re sitting on your sofa watching TV – streaming or, yes, linear TV – and you see the same ad twice in a row. During the next commercial break, you see the same ad again. Then ...

Some advertisers have reported that their ads have been disapproved by the platform as a result of the ongoing issue. Google Ads has confirmed it is experiencing a technical issue impacting a ...

In her latest column, mobile expert Peggy Anne Salz looks at what publishers need to do to turn ad quality into tangible results... Whether ads are deceptive, disruptive or degrade the user experience ...

Spotify Premium subscribers were subjected to ads despite paying for an ad-free experience. The brand has now corrected this issue, so ads for Premium members should be a thing of the past. Spotify ...