Snapchat is preparing to ship and release its long-awaited augmented reality glasses, Specs, in 2026.

Snapchat is expanding its creative ecosystem with new storytelling tools, AR lens innovations, and audience insights, offering brands scalable ways to create immersive, authentic content. Expert ...

Snapchat's 2025 Lens Fest reveals a bold vision for augmented reality, unveiling AI-driven Lens Studio tools that simplify AR creation alongside expanded creator monetization options. It looks like ...

Snap's face filters and AR mirrors are moving outside of its app. Is this part of getting the world ready for a future of AR glasses? Scott Stein Editor at Large I started with CNET reviewing laptops ...

In what may be the closest thing to casting glamour spells that tech can muster, Snap Inc. and NYX Professional Makeup are bringing a new Snapchat experience that recommends personalized beauty looks ...

Snapchat introduced a suite of new augmented reality (AR) and machine learning (ML) tools tailored specifically for advertisers at the 2024 IAB NewFronts event. The company emphasized its ongoing ...

Snapchat has launched AI Sponsored Snaps, embedding brand-run AI chatbots directly into user conversations to guide discovery and purchases, starting with Experian. At the same time, CEO Evan Spiegel ...

It’s the latest AR filter aimed at trying to get users to buy stuff in the real world. It’s the latest AR filter aimed at trying to get users to buy stuff in the real world. is a senior science ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Snapchat wants AR try-on to be a standard shopping tool so shoppers can wave their phones and try on the ...