Research from Katz and Scarborough finds 74% of MLB radio listeners identify as “Big Fans,” with higher attendance, betting, and apparel spending than the general fan base.
With Black buying power rising and radio reaching 86% of Black adults weekly, Katz says AM/FM remains the most efficient scale play in ad-supported audio.
New reports from the AM/FM radio streaming front contain intriguing information for radio broadcasters. A new study by Nielsen marks the first time the company has captured and examined all AM/FM ...
With streaming services multiplying and habits fragmenting, radio still stands at the center of America’s daily listening. Edison Research’s Q3 2025 Share of Ear finds AM/FM commanding the majority of ...
Illustration by Natalie Matthews-Ramo. Radio photo by iStock. MP3 player by Shutterstock. As part of this rah-rah, decennial pep rally for podcasting, I’ve been assigned to ponder the grim future of ...
Pierre Bouvard is chief insights officer for Cumulus Media and Westwood One. This story originally appeared on his blog. Edison Research’s quarterly “Share of Ear” study is the authoritative ...
We talk a lot about CarPlay, but new data suggests that what a lot of people do most often in their car is listen to AM/FM radio. Yes, it’s 2023, and you might think AM/FM radio is on the way out, but ...
Android Auto and CarPlay provide drivers with access to a continuously expanding collection of apps, including media streaming services like Spotify and YouTube Music, so you'd think that the days of ...
I don't know about you, but I occasionally enjoy a quiet drive, as my kid is typically responsible for the audio background in my car. That's why I sometimes like to keep things quiet when I drive ...